Archive for the ‘Fortune’ Category

Brands of Mad Men: Cigarettes and cancer

By Alex Konrad + October 22nd, 2010

EXCERPT: FORTUNE — Hopefully viewers of Mad Men have calmed down from the rollercoaster of Sunday’s season finale by now. While the big questions will keep us in suspense for season five, Fortune has your answers on the brands of the last episodes. (Catch up with our highlights of the first three seasons’ brands in Mad Men is […]

Louisville Flies High

By Alex Konrad + October 18th, 2010

From the October 18 magazine

Fly like a G6?

By Alex Konrad + October 8th, 2010

EXCERPT: FORTUNE — Most of us will never fly in a private jet, but if we can’t live the dream, we can at least rap about it. That’s thanks to the band Far East Movement, whose tune “Like a G6” has reached No. 2 on the U.S. Billboard Hot 100. Far East Movement’s Kev Nish told […]

What Harvard Thinks of the Social Network

By Alex Konrad + October 1st, 2010

EXCERPT: FORTUNE — Even though it’s just six years old, Facebook has already generated a half a billion users, a lofty valuation, and a lifetime of controversy. Columbia Pictures caught the wave of Facebook’s relevance perfectly with today’s opening of The Social Network, the vaguely fictional story of its founding during Mark Zuckerberg’s undergraduate years at […]

Mountain Dew and Mad Men: the stories behind the pitches

By Alex Konrad + September 22nd, 2010

EXCERPT: Two weeks into this season of Mad Men, we updated you on the products featured in the show with Mad Men: Fictional pitches, real ads. With Jantzen and Pond’s Cold Cream both making memorable debuts, we anticipated a lineup of products exceeding the previous seasons (for their recap, see: Mad Men is back, and so is product […]

Mad Men: Fictional product pitches, real ads

By Alex Konrad + August 3rd, 2010

EXCERPT: FORTUNE — Season four of the AMC show and Emmy favorite Mad Menhas started, and change is afoot. Don Draper and his gang now operate out of new digs: Fortune‘s own Time-Life building on 50th street (someone tell us which floor!). Despite his short distance from Madison Avenue, Draper remains an ad man. Roger, Peggy, Joan […]

Mad Men is back, and so is product placement

By Alex Konrad + July 27th, 2010

EXCERPT: Chase Product placement: Paid multi-level campaign Chase Sapphire has only been around since 2009, so you won’t be seeingMad Men’s characters charging liquid lunches on their personal Chase Sapphire cards. There’s an obvious difficulty to integrating a new brand within a show set in the 1960s. But those constraints won’t keep you from seeing […]

In the media vs. Chevron, an uncertain winner

By Alex Konrad + July 16th, 2010

EXCERPT: FORTUNE — Just one day after arguments were heard in an appeals case that pitted documentary filmmaker Joe Berlinger against oil giant Chevron in a dispute over 600 hours of subpoenaed film outtakes, an appeals court has released a preliminary ruling that limits the demands initially set by a federal judge in May. That ruling […]

Verizon: these are the Droids you’re looking for

By Alex Konrad + July 15th, 2010

EXCERPT: New smartphones are popping up nearly every day now, as the market pioneered by Blackberry (RIMM) years ago has finally reached critical mass. That said, the most recognized and best-selling brand continues to be the Apple iPhone — antenna problems aside. Android-based phones, however, are on the rise — and Verizon’s unique branding approach […]

The media vs Chevron: bring it on

By Alex Konrad + July 13th, 2010

EXCERPT: FORTUNE — Joe Berlinger stands before a packed house at the IFC Center in New York City, joking about his debt of gratitude to Chevron for helping sell out a showing of his 2009 documentary Crude — even if not for the right reasons. On the night of June 22, Berlinger, joined by filmmaker Morgan […]

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Brands of Mad Men: Cigarettes and cancer October 22nd, 2010
Alex Konrad

Brands of Mad Men: Cigarettes and cancer

EXCERPT: FORTUNE — Hopefully viewers of Mad Men have calmed down from the rollercoaster of Sunday’s season finale by now. While the big q[...] Read the rest »